This 'visual device' is part of a project by Winkreative for the Taiwan Tourism Borad. The brief was to contemporize the brand. The concept for the brief was the 'Heart of Asia' given both the nation’s geographical position and its famously warm welcome. A dynamic heart device encapsulates an ever-changing selection of Taiwan’s many attractions, and has since featured in poster and print advertising around the world, as well becoming a frequent sight on BBC World as a series of television spots.
This is an example of illustration being applied to a brand as part of its identity. It lends itself to a hose of merchandise including a website and marketing materials.
Logo design :
Variations of the visual device :
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