Penguin book cover brief

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD303		Semester
Module Title			Doc. Code	OUGD30

	Brief/Session/Document Title Penguin Book covers brief
	Brief
	Create a range of five limited edition book covers for 5 modern classic penguin books including ‘One Flew over the cuckoos nest’ (for submission to the annual penguin design competition), using illustrated lettering and image making as the main design aesthetic.
	Background / Considerations
	It is important to look for less obvious themes and subjects to base the designs on, and to stay away if possible from the associations with the various film versions that have been made of the stories. The context of the books should be considered – rather than one of the mainstream bookshops, perhaps these books are intended for a book fair or smaller concession. The range of deliverables that could accompany the book covers should be considered across print, digital, and for both accessories and promotion/point of sale. While the designs should vary and be individual, there must be elements that make them recognisable as a set.
Mandatory Requirements		Deliverables
	Illustrated type must be the main design aesthetic.	5 Book covers A minimum of 5 accompanying typefaces (used in the designs) Other printed deliverables such as bookmarks etc. Digital media Promotion Point of sale
	Studio Deadline	Module Deadline
		Wednesday 30th May 2012
	This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.