I have been working on some designs for the company business cards. I dont think it is necessary to have the event name on the card, but I think that the aesthetic fot eh card should match the identity of the reset of the stationary. I think that is could work well to have some variation on the backs of the cards; either different patterns or an overall image that the cards make up when put together.
So far, I think that this design works best for the front of the card as it incorporates elements of the logo but still works as its own design.
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