This identity was created for the Swedish pharmacy chain Vårdapoteket by award winning design agency Stockholm Design Lab. The illustrations for this identity make a cheerful alternative to the stereotypical clinical environment. Here illustration has been applied to packaging, printed materials, business cards, bags and walls. This is helping me to consider the possible applications for illustration to a graphic design brief. The illustrations actually show how the tablets have their effect on the anatomy in a fun and simple way. The clean vector aesthetic of the illustrations complies with the theme of medicine.
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