Gin Identity

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD303		Semester
Module Title			Doc. Code	OUGD30

	Brief/Session/Document Title Gin Identity
	Brief
	Create a new identity and promotion for a gin brand to cater for a new generation of gin drinkers using hand drawn lettering as the main design aesthetic.
	Background / Considerations
	It has come of a surprise to bartenders all over Britain, but over the last year there has been a gin revival. It has become a drink popular with 18-25 year old Londoners in particular including celebrities, making it once again fashionable. This new modern audience is altogether more adventurous, fun seeking in search of new flavours and experiences. Gin has notoriously had a rocky relationship with the British, with fashionable highs and notorious lows; adoration followed by controversy. However it is this reputation that ha The new identity should be The vast majority of the current market is made up of the old classic brands. This new identity needs to stand out from the crowd in an aesthetic sense as well as grasping the attention of a younger audience than the original gin drinking audience.
Mandatory Requirements		Deliverables
	Drinkers must not be encouraged to drink irresponsibly.	Identity including logo, lettering, bottle design. Advertising in the form proposed printed and digital media.
	Studio Deadline	Module Deadline
		Wednesday 30th May 2012
	This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.