Penguin Brief

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD303		Semester
Module Title			Doc. Code	OUGD30

	Brief/Session/Document Title Penguin book coverbrief
	Brief
	Part 1) Design new book covers for a range of classic Penguin books which all feature illustrated typography as the main design aesthetic. Part2)  Enter Penguin design award competition for ‘One Flew Over The Cuckoo’s Nest’ cover.
	Background / Considerations
	The first Penguin paperbacks appeared in the summer of 1935, revolutionizing the publishing industry and becoming an integral part of British culture and design history. The development of Penguin covers runs parallel to the emergence of graphic design as a profession, and, under a long line of talented and creative designers, the design of Penguin books has evolved and progressed. A lot of Penguin stories are known both in celluloid and print, so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés and steering clear of the film promotional graphics. Originality is key. Audiences: all readers both familiar and unfamiliar with the text, male and female.
Mandatory Requirements		Deliverables
	All Covers must be portrait B format : 198mm x 129mm Spine 18mm	3 x Jacket designs Supporting promotional material
	Studio Deadline	Module Deadline
	Competition deadline Thursday 19th April 2012	Wednesday 30th May 2012
	This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.