Hoxton Gin is a gin created by Mixologist Gerry Calabrese who used to own a bar called the Hoxton Pony. This Gin differs in that it features flavourings such as coconut, grapefruit, juniper, iris, tarragon and Ginger. The target audience for this brand is ultimately hipsters who are involved in creative industries and are up for trying something new. This is another example of how new flavours are encouraging a younger generation of gin drinkers.
Immersed in the creative juices of Hoxton, he had the idea of recreating a classic; to create a fun Gin that's like no other on the market. One that's smooth, easy and different from the rest. With this in mind, the owner Gerry Calabrese created Hoxton Gin. After several attempts at the ideal recipe, he had a brainwave: A gin that takes the classic Juniper driven character and adds something exotic. Wicked! Distilled with coconut and grapefruit, Hoxton Gin is uniquely smooth and rounded – opening up Gin to a whole new world of drinking and cocktail possibilities. Hoxton Gin.
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