I have been working on ideas for the format, content and design of the menu's in the gin joint. I have decided that in order to attract a larger enough customer base, and to attract the new generation of gin drinkers it needs to have some interesting and unusual blends and cocktails on it. I want the entire menu to be hand written as part of my exploration into using designing custom lettering for body copy and to fit with my chosen aesthetic for this brief.
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