Wednesday 14 March 2012

Menu body copy

The entire drinks menu for the bar is going to be hand written using a combination of the secondary and tertiary typefaces for the information, and the primary typeface for the cover. From my research I found over one hundred gin cocktails, so it was hear to choose which ones to feature on the menu. The bar is a specialist gin bar, therefore I think it is important for there to be huge selection of gin cocktails. I deduced the list to 88. It was hard to choose! But in the end I just cut out any that seemed to mirror others too much to avoid repetition.

Creating body copy in a hand rendered style is a lot more challenging than one-off pieces, which is partially why I have set myself this task.

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