Summery of feedback and action plan :
Brief 1 - Just need to execute it - make deliverables and play with process as planned. Good to have this variety in my portfolio. Perhaps expand deliverables once I have crafted all of the existing designs. Propose for 'Kit Cat's Film Screening' and 'Kit Cat's Garden Party'. Some of the existing designs could be more playful in terms of format - explore this.
Brief 2 - Secondary typeface doesn't suit the identity - too much variation of type? Perhaps try to make a simplified version of the primary typeface for the header typeface instead? Or a new more simple typeface all together.
Brief 3 - 1984 cover type choice doesn't work - try blockier letters but still use watercolour. Needs to have an overarching colour palette.
Brief 4 - Perhaps work on the shape of the british isles to make it more obvious what it is? Make sure each expression is in the right area.
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