Another project by Finish designer Lotta Niemien that I really love.
'Identity proposal for Ruukku, the Finnish Food Culture Center. The visual identity was based on the curly bracket, regrouping all the different sectors under one roof. With a lid added on top, the bracket evolved into a logo symbolising a pot.'
I really like the colour palette for this identity, I think it really reflects kind of tone of voice that I want my own personal branding to have - lighthearted, playful and decorative - like my work.
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