Kit Cat's Brief

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD30		Semester
Module Title			Doc. Code	OUGD30

Brief/Session/Document Title Kit Cat’s
Brief
Part 1) Create one main logo and subsequent variations for this logo as well as produce a range of illustrations to form the initial identity for the new events company ‘Kit Cat’s’ [Live brief] Part 2) Design a range of print based deliverables to carry the identity of the company as well as for the first event; Kit Cat’s Dinner Dance.
Background / Considerations
Kit Cat’s is a new series of events branched off from the clients existing marketing company. The events will include a dinner dance initially, followed by garden parties and film screenings, all with a 1940’s/1950’s theme. The target audience is 30-50 year olds in the Suffolk area.
Mandatory Requirements	Deliverables
Use the colour palette specified by the client (navy blue, white, gold, black) Part 1 must be completed and sent to the client by Friday 13th January 2012.	Range of illustrations Main Logo Subsequent 3 logo variations Stationary Invite Place settings/table numbers Menu Party bags
Studio Deadline	Module Deadline
Part 1 – Friday 13th January 2012 Part 2 – Friday 3rd May 2012
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.