Sunday 1 January 2012

Live brief


I managed to get a live brief off the back of another live brief that I had over the summer working on a red bull event. 
Below is the e-mail with the details of the brief :

Hi Polly,

I understand Sophie has had a chat with you about 'Kit Cat's ' and my need for an illustrator like your self. I've seen your drawings and was impressed with your style and diversity. 

In particular i'm presently looking for someone to come up with two things : 1) A few logo options for me to choose from for 'Kit Cat's' and 'Kit Cat's Dinner Dance'. 2) One initial drawing for the website (which will also be used for initial  promotional material), for this event which reflects the mood and style of the occasion - my points of inspiration are below.

Kit Cat's is to be a series of evening and day events based in Suffolk but targeting the Suffolk and London 30-50 year old markets. The theme for Kit Cat's is inspired by the 1940's & 50's grace and elegance, combined with a wild careless party vibe! Web linkes to look at would be:





The events will vary through the year from evening Dinner Dance's (nights which today are replaced by Nightclubs and Charity Balls) to afternoon/evening outdoor movie picnics and screenings of old classic movies, to summer Garden Parties in style of White Tie and Tiara party's. The mood throughout should be that of decadent, glamorous, frivolous, and a little debauchery ! 

I understand you are studying at present so know you can't take on too much, but hoped you might be interested in logo options and a image that could be used for the website. If this goes well I will certainly want further images through the year, to reflect each of the events as I promote them, but this will happen in stages - not one huge bulk of work. And would be happy for you to use the images in your portfolio of work etc.

I also believe Sophie mentioned the live drawing idea. In the past I have used someone called Blue Logan  http://www.bluelogan.co.uk/ but wondered if you might be interested in this. What has happened before is the artist does rough sketches through the night, and perhaps puts a few up, or takes them to a corner where they work on them and takes them away to work on a little more. I would then love to use some of these images on the website, along with the photographers images, and give people the chance to buy them from you if they like any. The event it's self is not till 24th March, so perhaps you'd like to try this out over next few weeks and see if its something you think you could do?

Regarding Fees: £35.00 for the two variations on the logo, if i use them, and for the drawings an additional £30.00 for at least 2 drawings  or 1 detailed image (see below)


Brief:
1) Logo for 'Kit Cat's & logo for 'Kit Cat's Dinner Dance' 
Colour theme. White, ink blue, gold
Mood : Stylish, Elegant, perhaps a little humour (was originally thinking of a Cat or a top Hat hanging of one of the letters)
I would need this in a JPG format for print use as well as to up load on the website.


2) Image for Kit Cat's website and promotional material of first event. Image to reflect the fun, elegant, glamours style of the party.
Image ideas: Perhaps a couple dancing, or someone standing on a chair playing a violin or double base, or someone hanging from a chandelier, or a table of guests having fun whilst looking stylish and elegant..
Image needs to fill right side of page and ideally bottom of page (screen grab of webpage example attached ). So perhaps you could start with one or two images, and we could then build the images up with time.
Colour theme. White, ink blue, gold,
Mood : Stylish, Elegant, perhaps a little humour
I would need this in a JPG format for print use as well as to up load on the website.

Attached are also a few of your pictures I loved.



What do you think? For the initial work I have a very tight turn around, really i need them by end of this week - Thursday 12th - So i can send something out next weekend. But after that we have more time for additional pieces! I'm on the mobile tomorrow if you'd like to discuss it more over the phone. number is 07766 655793

Thanks
Katya


Katya Farrin Brocks
Marketing Consultant

Katya & Co.
Up-To-The-Minute Marketing Solutions
:   katya@katya.co
:  katyafarrinbrocks

Full brief :


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